About Us

About Us

DEGRADO ™ is a declaration against the culture of consumerism that "tends to reduce human beings to insatiable and competitive consumers of goods and objects manipulated by the market", but also a celebration of the diversity and uniqueness of the individual.

The products shown are the expression of the creativity of the designer Matteo Chiodoni - Degrado Brand. They are not imitations of brands or characters, they are a parodic reinterpretation of famous brands and characters that create a new and different graphic representation, a new way of conceiving fashion and a form of free and modern expression. The aforementioned products are exclusively DEGRADO BRAND brand.